Two self-initiated projects, built to show how the studio works — from first principle through to factory-ready drawings. No client brief and no NDA, so everything is visible here, including the parts most portfolios leave out.

BRAND STRATEGY SAMPLE: VECTOR BRAND

VECTOR is a fictional technical apparel brand, created to demonstrate a full brand build: competitive landscape, positioning, archetype, core values, colour and material direction, and a six-piece range. The brief I set myself was to find real space in a crowded technical market and then design a line that could occupy it.

A dark-themed technical manual cover titled 'VECTOR' with an arrow graphic and some smaller text, including 'Creative Direction,' 'Vol 1. - Field Manual,' and other technical details.
A presentation slide titled 'The Thesis' with black background and white, green, and gray text discussing the concept of a vector as a direction and force. The slide emphasizes that a vector dresses the person who moves through the city without chang
A webpage titled 'The Person' with information including age 25-40, based in New York City, who reads the weather and fashion blogs, and dresses for the day they might have. The right side features a young person wearing sunglasses, a green beanie, a
Six individuals dressed in military or tactical clothing standing in front of a green smoky background.
A presentation slide titled 'Competitive Overview' with four columns comparing Veilance, Fear of God, Maharishi, and Zara Athleticz, detailing their price ranges and design philosophies.
A black background presentation slide showing a positioning map of the technical-apparel market. The slide has a title "WHERE VECTOR SITS" and a green arrow pointing right. The map features six points, including a green point labeled "VECTOR" slightl
Screenshot of a presentation slide titled 'WHERE VECTOR SITS (cont'd)' with four sections labeled 'POSITION,' 'STRENGTH,' 'AESTHETIC,' and 'THE OPENING,' containing descriptive text, on a black background with green and white text.
A dark-themed slide with white and green text discussing market positioning and the relationship between function and fashion, with a green arrow pointing to the right.
Slide titled 'Brand Archetype: The Explorer' with descriptive text about the archetype and a sidebar listing related archetypes, including Veillance, Fear of God, Maharishi, and the Explorer, highlighting autonomy and the search for freedom.
A digital presentation slide titled "Core Values" showing six core values with descriptions, including readiness, autonomy, function as truth, restraint, elevated craft, and quiet confidence, on a black background with green accents.
A color palette chart showing six color swatches with names and hex codes: Field Olive, Deep Field, Blackout, Smoke, Signal, and an unnamed sixth color. The background is black with white and green text.
A dark-themed informational page titled 'Material Story' with four sections describing fabric materials and hardware. Sections include 'Crinkle Nylon,' 'French Terry,' 'Rib Knit,' and 'Hardware,' with descriptions beneath each.
Six illustrated military-style clothing articles including a hooded jacket, overalls, cargo pants, a sweater, a vest, and shorts, displayed on a presentation slide titled 'The Sample Articles'.
A black technical line sheet for outdoor wear and cargo clothing, listing six items with descriptions, including a fishtail parka, utility vest, deep-v rib sweatshirt, cargo pant, cargo short, and cargo overall, each with detailed features.
A group of six models dressed in dark, tactical-style clothing standing against a smoky background for a fashion campaign called 'Blackout'.
Black background with the word 'VECTOR' in large white letters, a green arrow pointing to the right above it, and smaller white text about direction and magnitude.

TECHNICAL DESIGN: VECTOR BRAND

Strategy that can't be built isn't strategy. These are the same six articles taken to factory-ready: flats drawn to scale, points of measure, construction called out, bill of materials. This is the document a factory works from — and it's the difference between shipping what you designed and shipping what you got.

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Digital clothing design showing three sweaters in Olive, Black, and Smoke color options.
Technical drawing of a sweatshirt labeled as 'Deep V Rib Sweatshirt,' showing front and back views with measurements and details.
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